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India, the Cradle of New âmanagementâ

Bill Gates no longer is not the man richest of the world, but either most influential in the world of the businesses, honor that this year corresponds C.K to him. Prahalad, Indian guru that leads ranking Thinkers 50, a select group trained by means hundred of thinkers and more influential executives of the corporative cosmos.

The importance of India in international the economic panorama not only is reflected in the list of the richest men of the magazine Forbes, with two candidates in top five (Lakshmi Mittal and Mukesh Ambani), but also in the increasing number of gurus who attend like lecturers important events on management the more.

Michael Porter, Tom Peters or Alan Greenspan have had to resign themselves and to open the way to new voices that, like the one of Prahalad, speak to revolutionize the corporative strategies, leaving is the user who designs the products that want to buy or animating to the multinationals to concentrate in poorest like his better clients.

When speaking of mÃ¡rketing, he is inevitable to mention several Indian experts, like Nirmalya Kumar, DAS Narayandas or Prabha Sinha. In strategy, besides Prahalad, professionals like Pankaj Ghemawat, Nirmalya Kumar or Sumantra Ghoshal more and more are demanded in international forums, like Jagdeep S. Chhokar, Debashis Chatterjee or Ram Charan to speak of leadership. Although the majority is professors of Indian schools of businesses, a great part also Integra the cloister of institutions of the stature of Harvard.

C.K. Prahalad
C.K. Prahalad, one more of the ten experts in recognized management and strategy of the world, considers that the emergent Internet, markets and the access to the population with low resources represent an authentic revolution in the global economy. According to this guru, the companies that they consider these new rules of game could gain the game, with facility, to the great multinationals of all the life. Around 4,000 million people, that is to say, 70% of the population, are poor. Traditionally, the great companies always have said that one was not its segment, concentrating themselves in 30% rest. For that reason, for Prahalad, " the following step is to turn the poor men into consumers and to introduce them in the market global". This expert in strategy is a defending faithful of the idea that people with few resources are not profitable for the companies is based on trasnochadas beliefs, as shows the success of companies like the Indian Tata Motors, who has commercialized a vehicle of quality by less than 3,000 dollars (2.033,32 Euros). The key to meet the challenge of the globalization is in developing to a model of business balanced between reasonable products and acceptable quality.

Nirmalya Kumar
" He is peculiar, but the more small it is a country, his companies are the more conscious that they must act of global form. There it is the secret. It gives to equal the rise of a company, the important thing is its quality, and the same happens with his professionals". Nirmalya Kumar, professor of London Business School, is a defending faithful of the multicultural dad of the companies like success guarantee.

DAS Narayandas
The problem of many strategies of marketing is that they do not differentiate between characteristics from product and advantages for the consumer. For DAS Narayandas, the objective of a commercial message must be that the client understands what wins buying an article. To forget the nonprofitable buyers and to flee from the wars of prices are some of their principles.

Pankaj Ghemawat
" The world is not Plano". This one is the intellectual shout of Pankaj Ghemawat, an expert in strategy that assures that the globalization, although desirable, is not something as unstoppable as many think. No matter how hard we speak of a flat world and without borders, this does not mean that it is a reality. For that outside the titular professor more young person of Harvard, the companies gives many things by seated, when they would have to be reflecting on the small differences that cause that a business model does not serve equal in different parts from the world. In their opinion, phenomena like the globalization are taking to the companies, erroneously, to define more and more identical strategies in markets that have less similarities of those than they seem at first. Perhaps for that reason, the cross-border investments as soon as they suppose, nowadays, 10% of the capitals that move anywhere in the world. This gurÃº defends the theory that " still we lived in a time excessively protectionist" , so it is not necessary more to watch many countries of the Old Continent, faithfuls in favor to defend to its national champions against the outer competition.

Sumantra Ghoshal
Expert in international strategy and hard critic of the fleeting fashions in the management theories, Sumantra Ghoshal is author, next to Christopher A. Barlett, of Managing across borders: the transnational solution (To manage through the borders, a transnational solution), considered one of more influential works of management. Besides its work like consultant of great companies and specialist in the management of the change in international surroundings, Ghoshal arranges its work with teaching, like founder of the Indian School of Business, in Hyderabad.

Ram Charan
The leadership also has Indian name. Ram Charan is recognized coach that has worked in the shade for some of the delegated advisers more important of the world. For more than 35 years, it has collaborated with multinationals of the stature of General Electric (GE), KLM, Bank of America, DuPont, Verizon or Novartis. Charan approaches from a point of view more practitioner than theoretical aspects like the successory line in the high directive positions, the leadership of equipment or the management of the talent, although also it has specialized in strategy questions.

Arindam Chaudhuri
Creator of theory i management, that he summarizes the pillars of the corporative management in India, Arindam Chaudhuri has turned into guru mediatic in his country thanks to his book Count your chickens before they hatch (Account to your chicks before they leave the shell), everything best to seller able to compete at the same level that the fiction Literature. Dean of the school of businesses Indian Institute of Schedule & Management, of New Delhi, Chaudhuri is international expert recognizing in strategic vision, leadership and analysis of business opportunities.

Gita Piramal
Publisher of several programs of television and financial publications in India, between which Financial Times is included, Gita Piramal has used her platform like observer of the economic reality of her country to become an expert in corporative history. Author of several works of management, Piramal has analyzed the radical change that has produced the transformation of the Indian companies in protagonists of forward edge of the globalization and explains in its books how history marks its stamp in the contemporary corporative operations.

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